We Cause Big Problems
At Darling, we’re known to cause a few problems for our clients. We flood their business with too many customers. Have you ever had the problem of too many customers? It’s the best problem a business can have.
To explain further, it stretches you to become a better business and to maintain better relationships with existing customers. You have to dig into your creative side and think of new solutions to scale your business more quickly and efficiently.
Persevering Through Trial & Error
Darling Web Design began without a backup plan. As do most businesses. It was the perfect storm after a series of challenging and liberating events that gave us insights into the “Matrix” we produce & consume in.
Darling began on a traveling laptop with walk-in visits to local businesses. There were long days of cold calling and hours of building free websites that would never find a home. We were turned down again and again by businesses we KNEW we could help.
Surprisingly, no one seemed to understand the benefits of updating their digital branding & image – they were seduced by the media telling them SEO was a scam, and these efforts wouldn’t pay off. Then something changed. We discovered the missing piece, something essential to modern design & marketing.
Modern Web Design
Modern websites are all about being “different.” They’ve got tons of distracting click-bait, advertisements, and a lot of “fluff” content. They make outlandish promises and set unrealistic expectations, priding themselves on their ability to seduce and manipulate users who aren’t even aware of it.
However, some alternatives to these obnoxious websites, are the sites that just blend with everything else seen across the web.
The idea here is to find a way to associate your brand with reliability, longevity, and offer a very valuable service. To differentiate yourself too much, is to create a “new industry” which comes with its own challenges.
Today, if you don’t differentiate yourself at all, you won’t break through the sedation barrier in the minds of modern consumers. They see you as replaceable, and monotonous – no matter what industry you’re in – so you’ve got to prove them wrong.
The bounce rate for most businesses is about 40%. That means about 40% of the people going to your website are leaving without clicking around. Bounce rate reports show search engines when your website is getting a high number of single-page visits.
This indicates to Google that your website isn’t relevant to visitors and they’ll begin to de-index your website without notice. If your site isn’t mobile optimized, consumers might find that annoying. This might cause you to be penalized in Google. If your site is outdated, that also might call for de-indexing.
A bounce rate of over 70% is considered to be a high bounce rate, and anything under 30% is considered to be low. Landing pages have high bounce rates in the 70-90% range, stores and small business have somewhere in the 20-40% range, and government agencies and banks have some of the lowest bounce rate.
Combatting The Brain Fog
To combat design & marketing pitfalls, you’ll need to build a strategic digital presence. Consult a branding or marketing expert before paying thousands to update your website.
It needs to be setup to make a profit. Seduce prospects every step of the way, including in your initial site design. Make sure you have an email capture, and several call-to-actions encouraging the prospect to contact you for further details. Sell them what they want to hear, and give them what they need to achieve the desired result.
Give us a Call to discuss your current brand strategy and where it can be improved.