The patients ranged from Breast Augmentation candidates to Mommy Makeover & Extended Tummy Tuck procedures. Overall, the clinic attracted about 200 additional patients, but our unique efforts were responsible for $806,000 in sales in 72 days.
So how did we do this?
Sure, this sounds appealing, but it wasn’t easy. We spent a ton of time in 2017 researching and developing a formula that it can be replicated for a larger sample size. By 2019, we plan to expand our offices to Bangkok, and then Amsterdam.
Getting Recognition in Google
To have an effective presence in the digital “plastic surgery” niche, it’s important to do a few things right. Primarily, you need to be clear on your niche. Your patient’s beliefs, insecurities, fears, hopes, and dreams are far more important than your own when it comes to your search engine marketing angle.
You may think it’s a great idea to rank for low-hanging-fruit keywords like “botched boob job” however, the last thing you want is to PAY someone to give a horrible first-impression on behalf of your business. I’ve seen this first-hand. A surgeon came to us for marketing help, but his previous SEO package was so bad, it obliterated his reputation and we had to turn him down. This was the last thing we wanted to do. We knew how to help him, but he would’ve had to pay for a year of SEO to get back to baseline, and another year to grow his practice. His best option was to start over completely, a hard pill to swallow for a surgeon who’s been in practice for over 20 years.
IT TAKES A VILLAGE
We recommend hiring A TEAM that has a holistic understanding of the psychology of a plastic surgery candidate.
They must know Western beauty standards, financial implications, modern medicine do’s and don’ts, a common faux pas that may affect the judgment of prospective clients, etc
I’ve been approached several times by doctors in San Francisco, Chicago, Ohio, even London & Germany about achieving these results. However, most were not good candidates because they’d already paid someone for bad SEO. By “bad” SEO I mean ineffective, overpriced, outsourced SEO efforts that achieve mediocre results, or too-quick results to last, or no results at all.
In the case of bad SEO, my team would have to spend several months undoing the “bad SEO” and then doing additional fixes before implementing our formula.
It’s a much better option to purchase a new website, redirect the old site, and start fresh. So we just can’t help those clients.
SPEND MORE TIME BEHIND THE SCENES
RESEARCH & DEVELOP your unique selling proposition. Everyone talks about this in the business world, so I’m sure I sound like a broken record.
Plastic surgery is a huge industry, with even greater potential as artificial intelligence enhances. In 5 years or so, women will need a lot more cosmetic surgery because wearing too much makeup & gaining too much weight to achieve the “thick” trend, is sure to have major implications over time.
This part of the market hasn’t been captured.
Neither have virtual consultations or medical apps where patients have access to their medical team 24/7.
The Future is Plastic
Right now cosmetic surgery is 80% entertainment & vanity, 20% necessity. In the next 5 to 10 years, we predict that there will be much more of a need for cosmetic procedures, and vast acceptance of this industry as a medical solution rather than taboo.
Plastic surgery websites should toy with a prospect’s self-esteem, competitive nature, self-confidence, and insecurities. That’s the cold, hard truth.
This is capitalism and we have to remove our own emotions, judgments, and beliefs out of the equation. Selling plastic surgery is about selling the women (or men) what they want. Sell them on their dream body, lifestyle, and relationship without guilt.
Your competitors aren’t as skilled or qualified, and they’re selling these vulnerable women much harder so it’s your RESPONSIBILITY to grow your brand.
In plastic surgery web design, it’s important to remove personal attachments from your positioning, your marketing, and ultimately – your entire brand online & in person.
Your achievements are only relevant if they’re making you rich, or enriching the lives of your prospects. Your insecurities are only relevant if they’re making you rich, or enriching the lives of your prospects. YOU are only relevant if they’re making you rich, or enriching the lives of your prospects.
Purpose Over Guilt
As a cosmetic surgeon, you have a very important responsibility to society.
First, it’s important to get in front of prospects and maintain their attention. There’s no room for walking on eggshells with these girls. Remember that THEY NEED YOU. You’re helping them.
The product you sell is priceless because it will transform their self-esteem and quality of life immediately. It’s invaluable.
Deep inside, they know it and you know it.
You will become like Dr.Miami when you realize exactly how significant your role is in these girl’s lives, the lives of their families, and peers.