Where to Find Advertising Agencies in Miami
Deciding who to hire to advertise your business is no easy task. It’s both crucial and important. Not only will the content and strategy affect your business appeal from the outside, but the agencies’ effectiveness will also increase or decrease your bottom line.
The goal of any advertising is to be net positive and gain brand exposure and traction in the market.
Advertising or Marketing is a term frequently used to describe becoming relevant in the free market.
Here are a few things to consider while doing background research, and shopping around for an agency to represent your business.
Note: There are about 6 types of agencies in the digital world today. They range from branding to door to door marketing and search engine optimization. Each plays a different role, and the stage of your business should determine the best agency for you (revenue, sales goals, company size, investment capital, etc). In addition, you can hire several agencies simultaneously to target different aspects of business growth. SEO is hands down the best long-term investment, but it’s not cheap and it’s not good for businesses who are just getting off the ground. Further, hiring an agency to run social media ads is the best short-term investment, as it’s affordable and will provide instant feedback or ROI. However, it’s not the best for positioning or long-term strategy, and it’s completely reliant on inorganic traffic.
1. Traditional Ad Agency
This is the oldest form of marketing. Until about 1996, ad agencies were the only option if you wanted to grow and publicize your business. They typically offer print advertising on billboards, in local gazettes, on the radio, and TV promos. These agencies focus primarily on retail clients and B2B.
2. Branding/Promotional Agency
Branding includes logos design, brand name development, graphics, trademarked content, and video marketing. These agencies are small and focus on market research to figure out what kinds of users engage most with your product or service. This agency is not typically a stand-alone, and you’ll need to incorporate another agencies’ strategy to get the traction allowing you to scale.
Promotional agencies focus on retail and package-goods, creating advertisements, email newsletters, coupons, loyalty programs, merchandise displays, & promotional materials or fan gear.
3. Web Design Agency
Design agencies focus on aesthetics. In other words, this type of agency will also need to be paired with another agency that’s focused on getting traffic to your business. Design services will increase engagement and lower bounce rate. Users will feel a greater sense of connection with your brand and interact more. However, great aesthetics without traffic are like monuments built in the desert. Design agencies pay great attention to detail when creating brand packaging, websites, flyers, brochures, and print materials.
4. PR or Public Relations Agency
Public relations is extremely important for brand growth of an idea or individual entity. If you’re not selling a product or service (actor, influencer, campaign) – then you’ll need to hire a publicist. Services like creating announcements, viral content placement, and press conferences, speaking engagements, or events are key components of this work.
5. Media Buying & Planning Service
Similarly, media agencies are experts in strategy, market research, planning, and implementation or execution of media. This includes TV, print, newspapers, radio announcements, billboards, and outdoor ads (benches, city bus wraps, etc). They work hand-in-hand with agencies that focus on the digital side of your marketing strategy to scale brand influence in every medium.
6. Digital Marketing Agency
This category includes a range of ad agencies, primarily:
- Social Media Agency
- Digital Agency
- SEO Agency
The difference between a traditional Advertising Agency and a Digital Marketing Agency is the “digital” part. Traditionally, advertisers focused on volume. In other words, they focused not only the volume of ads they publish, but the volume of leads they acquire, the volume of services offered, and this results in high customer churn. The idea was to get your business seen as much as possible in a certain zip code, without targeting clientele specifically. It was like throwing spaghetti at the wall. Consequently, this resulted in segmented marketability. Additionally, campaigns were very expensive, and most small businesses struggled to scale unless they had massive capital to invest.
They focused on executing advertising campaigns and “did it all,” from design to fulfillment.
This might include PR, strategy, market research & planning, branding, email newsletters, photography, video, brochures, and all sorts of vague marketing materials. Today, agencies tend to specialize and scale faster and more efficiently in a specialized niche.
Today, there is an abundance of social media agencies and freelancers. There are bots and chat groups that allow a social media agency to sell services that specialize in creating and managing brands on social media platforms. As a result, these services are cheap, but not as effective. Further, you can hire someone to grow your social channels or to advertise on your social channels, which will also grow them indirectly. Basically, one agency is geared toward engaging a following, while the other is geared toward gaining conversions and interaction.
Sites like Facebook, Twitter, YouTube, LinkedIn, & Instagram all run on algorithms, and a good social media agency (like an SEO agency) will understand and optimize your content to get featured based on the algorithm. For instance, they’ll optimize your profile, publish content, and write engaging captions with hashtags to increase your visibility.
Furthermore, internet marketing agencies are creating specialty mixes of different services that seem to yield the best results, these mixes include:
- Neuromarketing agencies
- User experience agencies
- All-platform ads agencies
These agencies specialize in a few areas that make up your marketing strategy. Neuromarketing agencies specialize in mixing neuroscience with SEO & design. Consequently, user experience agencies specialize in market research and building content that users resonate deeply with whether through SEO, ads, or social media. Digital Ads agencies advertise on a mixture of digital platforms like Google, Facebook, Instagram, and sometimes Youtube & niche-specific sites like WebMD. Additionally, they use Paid Search or Pay-Per-Click (PPC) advertising as another popular medium, as well as advertising on mobile applications (Apps).
Miami Advertising Agencies
In conclusion, there are many different kinds of advertising agencies in Miami. From mom & pop shops to freelancers to corporate advertisers selling multi-year campaigns – you can find just about anything. Therefore, here’s a checklist to help you separate wheat from chaff. Be sure to write all these things down, and go through them with your sales rep early on.
- Consider your budget
- Decide if you want to market locally or nationally
- Figure out your greatest values: Time, Money, People, or Passion
- Determine your personal needs (Tony Robbins mentions these): Growth, Contribution, Significance, Love/Connection, Certainty, or Variety
- Figure out your customer profile and very specific target demographic
Darling Miami Advertising Agency
DARLING is an internet advertising firm that specializes in Consumer Seduction. Your ability to ‘subliminally seduce’ or influence a user’s subconscious patterns, is the foundation of neuromarketing. Therefore, our firm is unique from other digital agencies because we incorporate ethical, cognitive triggers into web design and search engine optimization campaigns.
As a result, clients trust us to scale their business, hands-off. Contact us for a free consultation to determine how you can efficiently scale your business, and strategically influence how users feel and connect with your brand.