Best Local SEO Service
Most business owners care about three things:
And they care about these things for one reason: Revenue.
Owning your own business isn’t easy, and it’s not really fun. It involves a lot of work & sacrifice and comes with great risks. However, when you reach the level of success you envisioned in the beginning, it’s incredibly rewarding. Financial struggles can make owning a business more stressful than rewarding, however.
Even if you aren’t struggling financially, stagnation can also breed anxiety and discomfort. This can make owning a business less than fulfilling over time.
So how can you overcome this?
What Working with a Local SEO Agency is like:
The difference between a local SEO agency and a national SEO agency is inconsequential.
For most business owners, the biggest challenge is getting your campaign off the ground. This could take several months. You might not see any results at all for 90 days. In that time, if you’re working with a remote agency, you may find it very hard to trust the team behind your campaign. Trust is the most important part of hiring an agency. You should feel like they’re an extension of your team 24/7, even though the service and deliverables are digital.
Working with a local agency can alleviate some of this stress. Most of our clients are based around the US and international, however, we do have a few local clients based in South Florida. Local clients typically prefer to pay by check and meet in person each month. This seems to be comforting to them and helps them to see the process as it unfolds. Often, emails and digital documents go unread.
This doesn’t necessarily mean your agency is failing you, but it can be troublesome. As a result, most business owners also have to become part-time marketers and track the work of their contractors. A time consuming, and unmotivating task – this extra work can be avoided to some degree by hiring a local SEO agency.
Finding A Local SEO Company
A quick Google search should yield numerous results. Most of these results are competitive, so at the very minimum, these agencies are re-investing in their own businesses. Searching phrases like “Miami SEO” or “Marketing Agency” will yield general results. Alternatively, searching “dental marketing in Tampa, FL” or “Attracting More Plastic Surgery Patients in New Orleans” will yield more specific results.
The general results will give you an idea of the top agencies for that specific search term.
Google reviews will give you an idea of the agencies that have the greatest volume of clients (although the best agencies may have 5-10 reviews).
The maps results and listings will give you an idea of the top agencies locally.
For example, the agency in this image has over 200 clients. They rank #1 in Chicago, Miami, and St Louis. They’re a multi-million dollar agency, and yet – they only have one Google review.
This is because they get tons of referrals and run ads on Google. They prioritize their client’s success and company reputation over getting reviews.
More often, I see agencies with 50-100 reviews that focus on volume and have high churn and low success rates when it comes to client websites. Make sure you’re basing this investment on more than a couple of reviews. Unlike eateries and commodities, you’re going to lose big if you don’t do your homework when it comes to SEO.
A standard minimum budget for many agencies is around $2,000 per month.
If you can’t afford this, consider running CPC ads or something that is a bit more scalable. Unfortunately, ad spend will run out quickly if you aren’t careful so SEO remains the best long-term investment. There is no compounding effect with ads. They run as long as you keep paying, and all traffic stops the moment you stop paying for ads.
However, SEO is an evergreen investment that will last as long as the internet lasts. One day, it’s likely that Google’s algorithm is too advanced for marketers to help you improve your rankings in such a short window as we’re able to do today. However, that doesn’t look like it’s going to happen anytime soon.
If you consider the average price of a link – it is around $300. That link won’t do much for your website. Even a powerful link from a website like Forbes may cost you $1,500. And that won’t be enough to beat out the competition. You may be able to get 300 clicks at $5 each for that amount, however, you won’t rank for additional relevant keywords and you won’t be able to guarantee the traffic that’s clicking is qualified traffic.
More than likely, 300 clicks will result in a sale here or there, but it’s not a good long term strategy. If the niche becomes more competitive, and Google starts charging $15 per click, you may stop getting results after several years. It’s absolutely the worst when a business has grown dependent on a CPC ads strategy and something changes that tanks the business completely. The best strategy would be to start with a small SEO campaign budget and leverage that investment with ads until the SEO is paying for itself and the ads. Then you can increase your budget because you know the strategy is working, or you can just continue to take home the profits.
Most competitors will have a few hundred backlinks – so it’s nearly impossible to get quality SEO for under that baseline budget of $2,000/month. If you’ve found a good agency, it’s very possible to invest $6,000 per month and see ROI of $3,000 per month within 90 days. However, this depends on your competition and keyword strategy, ie. your budget will be more effective targeting 5 keywords, than targeting 20 keywords.
Like any investment, there is risk involved. However, the greater the risk, the greater the reward when it comes to quality SEO. If you’re willing to invest in a good backlink strategy and a dedicated team, you’ll be glad you did.
Google works like High School. When popular websites are talking about you, it makes your website more popular by association. This artificial popularity yields greater visibility, more leads, and increases your bottom line. From there, our agency adds neuromarketing into the mix. By triggering the subconscious biases of users who land on your website, you’re almost guaranteed to close the lead. Keeping the users interested in your content, invested in a specific outcome, earning their trust and respect will be incredibly helpful in shortening your sales funnel.
When you invest in SEO, you’ll reap the benefits of your efforts for years to come. Even if you stop paying for it.
That’s right. SEO is like an Ad that never stops. Further, SEO can’t really be taught in school because Google’s algorithm changes almost quarterly.
Somewhat like real estate, working with a neuromarketing agency is like hiring a contractor to improve the value of your property. A further benefit is that since the property is digital, quality SEO will allow you to relocate the property to prime real estate and high traffic areas. You’ll also be able to showcase a single property in multiple high traffic areas, simultaneously. It really is too good to be true.
Don’t feel intimidated by all the technical aspects of digital marketing. The internet is still fairly new, and SEO is one of the biggest opportunities of the century. There are some risks involved, but if your business is stable – investing a few thousand into an SEO campaign will be more than worth it.
Lastly, if you do have a successful SEO campaign (takes about a year) then your agency probably won’t raise rates. Your initial investment should pay for itself within 1-2 years and then you’ll have additional capital to expand locations, hire more employees, and you may even want to sell the business at a higher valuation.