Google works like High School. When popular websites are talking about you, it makes your website more popular by association. This artificial popularity yields greater visibility, more leads, and increases your bottom line. That's what you can expect when working with a Local SEO Agency.
There are countless reasons why, but the primary reason is that the digital world moves fast. Technology, especially software and search algorithms, are changing daily. Major and minor updates can penalize your site, and cause you to lose massive amounts of money at the drop of a hat. A site that is easy to keep up to date, and user-friendly will give a competitive edge in business. That edge directly translates to your bottom line and overall quality of life.
The product you sell is priceless because it will transform their self-esteem and quality of life immediately. It's invaluable. Deep inside, they know it and you know it.
Google Analytics is a popular tool used to rip through large amounts of user data very quickly. Google has created this tool to help businesses make informed decisions. Or so they say…
Your host controls the site speed, page loading, and pretty soon, changes in net neutrality laws will make the hosting you select even more important.