Loss Aversion is the primary driver in neuropsychology. The fear of losing $200,000 is far more motivating than the potential to gain $200,000.
When it comes to the authority bias, your ability to be consistent & persistent online will have a greater impact than all the licenses, credentials, and hours studying combined.
Social media has provided a platform for comparison of various health and beauty techniques around the world. Technology is amazing because it connects us with walks of life we'd otherwise NEVER have access to. It informs us about different options, experiences, perspectives, and alternate realities. However, it has been a blessing and a curse for this modern generation.