A man nearly killed a Popeye’s worker over sold-out chicken sandwich… Here's the cost of emotional marketing.
One thing we can be certain about is that these preferences are hard-wired into customers before they find you. Outsmart the competition with neuroscience.
Loss Aversion is the primary driver in neuropsychology. The fear of losing $200,000 is far more motivating than the potential to gain $200,000.