A man nearly killed a Popeye’s worker over sold-out chicken sandwich… Here's the cost of emotional marketing.
One thing we can be certain about is that these preferences are hard-wired into customers before they find you. Outsmart the competition with neuroscience.
If an agency doesn't have an e-com website in their portfolio, they can still market you. Here's how to find the best e-commerce marketing firm for you.
There are countless reasons why, but the primary reason is that the digital world moves fast. Technology, especially software and search algorithms, are changing daily. Major and minor updates can penalize your site, and cause you to lose massive amounts of money at the drop of a hat. A site that is easy to keep up to date, and user-friendly will give a competitive edge in business. That edge directly translates to your bottom line and overall quality of life.
To select the best credit union web designer, there are a few key things to understand. Consumptive psychology is key. It's impossible to compete without.
Loss Aversion is the primary driver in neuropsychology. The fear of losing $200,000 is far more motivating than the potential to gain $200,000.
The primacy/recency effect will cause a customer to continuously associate their first impression of your product or service, with what they're experiencing currently. In other words, if you traumatize them in the beginning, they're going to look for trauma in the future. If you make them feel incredible in the beginning, they're going to justify working with you when things get tough.
When it comes to the authority bias, your ability to be consistent & persistent online will have a greater impact than all the licenses, credentials, and hours studying combined.
"All this technology is supposed to bring people together, but so many elderly people can't get to grips with it." If your target demographic is the elderly or retirees - keep in mind the reverse psychology of aging.