The primacy/recency effect will cause a customer to continuously associate their first impression of your product or service, with what they're experiencing currently. In other words, if you traumatize them in the beginning, they're going to look for trauma in the future. If you make them feel incredible in the beginning, they're going to justify working with you when things get tough.
When it comes to the authority bias, your ability to be consistent & persistent online will have a greater impact than all the licenses, credentials, and hours studying combined.
"All this technology is supposed to bring people together, but so many elderly people can't get to grips with it." If your target demographic is the elderly or retirees - keep in mind the reverse psychology of aging.
Neuromarketing helps business owners predict impactful decisions and transform their content to attract new customers - without the fluff.
In one year, we attracted an average of 1,200 monthly visitors to this website, 38% email open rate, and a national distribution agreement. Learn how we helped this brand get to the next level.
The important thing to remember is versatility is key. You don’t need to know the personal preference of each of your guests, choose something that most people will like.
Social media has provided a platform for comparison of various health and beauty techniques around the world. Technology is amazing because it connects us with walks of life we'd otherwise NEVER have access to. It informs us about different options, experiences, perspectives, and alternate realities. However, it has been a blessing and a curse for this modern generation.
4 HVAC Web Design Homepage Tips To Put You Ahead of the Competition - this ft IPS will help you to stand out from the crowd and use that very important real estate on your homepage to your benefit.
SEO is one of the scummiest industries on the planet. It’s a lawless industry and debatably ethical depending on the techniques and resources used. Finding a good SEO marketer is like finding a good mechanic. Possible, but takes some acuity for digital marketing and an extreme amount of patience.
Just like in life, age = reputation, refined skills, and brand awareness. If you sell a service in one area for 2 weeks, it’s going to be difficult for you. If you’ve been selling your product or service for years, you’ll get a ton of referrals and organic reviews.
Using photos of beautiful women is effective. Everyone does it. Dentists, chiropractors, nail salons, and even fast food restaurants. However, it’s more effective to use real before and after photos in plastic surgery marketing. When your prospect sees something that they feel is “achievable.”
Website builder services and freelancers tend to come with delays, excuses, technical issues, and copyright slip-ups - something you would never deal with if you buy an expensive website. To get the best of both worlds I recommend working with an agency that accommodates small businesses with web design services.
Unlike orthopedics or neurosurgery, cosmetic surgery involves selling a dream or vision rather than an end result. In orthopedics, you’re selling an end result. It’s pretty straight-forward, “body part X doesn’t work, and the surgeon is going to get it working again.”
Ultimately, luxury hotel websites require more seduction. The amount of seduction required seems to correlate with how tangible a product or service is.
The product you sell is priceless because it will transform their self-esteem and quality of life immediately. It's invaluable. Deep inside, they know it and you know it.