If you have a local business, you know how hard it can be to attract new customers. All too often I see businesses using Groupon, instead of fixing the problem at its core. Groupon is great for a promotion, but it’s a temporary solution which doesn’t seem to solve long term problems.
Businesses that resort to these services are committing marketing suicide. The problem [which they aren’t addressing] is that they don’t have a steady flow of leads coming into the business.
This problem needs to be fixed from the ground up. A business doesn’t have a steady amount of leads because of one of three things:
1) prospects don’t trust the company reputation or expertise
2) prospects don’t trust the salesperson
3) prospects don’t trust the product/service will work
In a society where treating symptoms is the cultural standard, it can be hard to find a solution. You may even have to plow through several different resources before finding a recipe that works. That’s where we come in. We have been helping business thrive by getting them in front of people in need of their services. Instead of wasting money on ads, or one-off SEO services – target the search terms that matter most.
So what is branding? We offer three services. Rather than being sold separately, they go hand-in-hand. The first step is web design & development. Most websites are either artistic, or technical – neither focusing on making money or your bottom line. Conversion is usually a term reserved for marketers, and the average consumer doesn’t even consider conversion when making a digital investment.
Luckily, we can guide you in the right direction. If you need an entire brand makeover – setup a call with us, and we’ll help you figure out what your needs are and offer actionable suggestions.
Branding, so what is it exactly? It’s the second step in our process. Beyond developing your website to match the values & feelings associated with your storefront/physical business, branding allows us to make sure your presence is congruent across social media and other web outlets.
We do publicity outreach, attaining mentions and features for your business in large publications. We also seek out niche specific, .gov, and .edu entities to have your business featured and linked back to.
The final step of our process is SEO. SEO, or Search Engine Optimization is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results” according to MOZ.com.
Thus, we can affect the online visibility of your brand or business in the search engine’s unpaid results. This creates the potential for unlimited organic, qualified leads… kind of like search engine real estate. With a single year of investment, you can 3x-10x your business. With branding and web design efforts, you can increase the conversion rate of the visitors already coming to your site.
All the major search engines such as Google, Bing, and Yahoo have what they call primary search results. In these results, the web pages and other content such as local listings are shown to the users who are searching for them. They are based on what the search engine considers relevant to users in an effort to create a better user experience. We can elaborate further in a custom video analysis, addressing the needs & concerns of your business, specifically.