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91% of women feel that marketers don't understand them...

In this quick read, I share a few tips I learned working in the back of a butt lift clinic. These tips will help you win over more patients, streamline the relationship building process, and improve conversion.

“Selling A Fantasy” is about using the information you KNOW about your customers to sell them a fantastical future versus the reality they’re already living.

After speaking one-on-one with hundreds of patients, I realized they all seemed to share the same lack-of-awareness of how complicated & life-altering plastic surgery can be.

Strangely, they don’t seem to care about the doctor’s credentials, where he went to school, or how many surgeries he had performed successfully… They just wanted to feel better about themselves.