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BUILT TO PROFIT

They say "if it doesn't make money, it's art."
Well, we use the Art of Consumer Seduction to make you more money.

BRAND MARKETING

CONSUMER SEDUCTION IS ABOUT SELLING YOUR CUSTOMERS THE "FANTASY" THEY DESIRE.

Most people would say that was pretty ditzy, and regard this seductive angle as a joke…  But did you watch the entire video? These women represent a specific brand angle we see in advertising today. They are young, attractive, feminine women with long hair, beautiful eyes, and nice smiles. There’s also two of them so your mind likely attempted to identify the differences and incongruencies, alerting you to danger/deceit as quickly as possible. Your first instinct was not to listen to what they were saying, but to watch them.

Then your brain tried to associate as many past experiences with this “brand” as possible to try to figure out what they were trying to sell you. At some point you made a judgement about their appearance which helped you further judge whether what they were saying was of any value to you. And in the end, they held your attention for 40 seconds as they spoke about absolutely nothing

This is the process of consumer seduction. The point of this video is to illuminate the lack of conscious attention to detail that earned your attention/time. Working with cognitive behavioral psychology and subliminal associations will allow you to enter the sacred space in the mind where “preferences” are created.

SEO & GETTING TRAFFIC

SEO CAN RAPIDLY IMPROVE YOUR VISIBILITY IN GOOGLE.

SEO is the process of increasing the number of visitors to a site by getting the website to appear high on the list of results returned by Google’s search engine algorithm. Working with a team that understands how to navigate the digital space can help you avoid some costly mistakes.

 

To build trust online, you need to appear competentintegral, and authoritative in your niche. Displaying these attributes earns trust, and your brand’s success will accelerate as your audience begins to trust you. To achieve maximum reach, we focus on building content & getting press features, guest posts, and backlinks for your website.

Consumer seduction is about selling your prospects the “fantasy” they care about, rather than what you care about as the business owner. ie – focusing on the self-esteem shift they’ll experience after having a Brazilian Butt Lift with you rather than focusing on your “double board certification” and celebrity clients. 

USER EXPERIENCE IS THE MOST IMPORTANT PART OF BRANDING.

One detrimental mistake companies make is talking too much about their awards, past work, and future company goals. That’s all wonderful & impressive, but your customer cares most about their own goals, experiences, and how your product/service is going to benefit their life.

Top Left: Snapshot of a client’s progress over 5 months (from 1 keyword to 536 keywords)

Left: In 2017, we were featured in Huff Post, AP, NYT, Bustle, INC, Voyage, Miami Herald, & more

Bottom Left: Website we started from scratch now gets over 1,400 visits per day

Top Right: We sold $806k of surgery & acquired 140 patients for a center in under 14 weeks

Bottom Right: Client site bounce rate sitting at 18% (40 – 50% is average)

WEB DESIGN

PROFESSIONAL WEBSITES

MASSAT CONSULTING

MICHAEL FRALIN

ORTHOPEDIC ASSOCIATES

CONSUMER BRANDS

VAPE PEN STARTER KIT

HELL'S HALF ACRE VODKA

LUGGAGE GALLERY

URBAN & INDEPENDENT ARTISTS

PREZIDENTIAL PRODUCTIONS

UNTO HIM DAY SPA

VON MARQUELLE