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Meet Our Founder

I’ve gotta be honest with you, I’m not good at much. Over the last few years, I’ve failed 10x more than I’ve succeeded. But I guess that’s the journey of an entrepreneur. As Albert Einstein says, “You never fail until you stop trying.” That’s the motto I’ve tried to live by – along with “If it doesn’t make money, it’s art”. This train of thought has helped build Darling to what it is today because SEO & digital marketing are still very gray areas, without many rules or beaten paths to success.

I’m very bad at a lot (especially hand-eye coordination in sports), but have found my calling in merging 3 of my strengths together:
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SALES

CREATIVITY

SEDUCTION

In 2013, I earned a degree in International Business. After working as an event planner for several months, I started a food blog. I’d always enjoyed sales & creativity, but married a “techie” right out of college, so blogging became my new passion. As my blog was just taking off, I had the opportunity to audition for a cooking show and was cut in the 5th round just before filming.

By that time I was already “bit by the bug”. 

I contacted a manager out in Hollywood and he convinced me to give acting a shot. After I had appeared on several commercials for brands like McDonald’s, Chevy, Ebay, Nutri Ninja, and HOKA – and shows/movies like Modern Family, Fuller House, 2 Broke Girls, True to the Game, and Straight Outta Compton… I was tired of barely making ends meet. I decided to move to Miami and focus on sales & blogging.

I met a plastic surgeon and sold nearly $1 million in Brazilian Butt Lifts on a 1099 contract. I had no clue how to operate a business, but wanted to combine my sales & marketing abilities with my husband’s SEO knowledge (he had been working for himself for years already) – so I opened Darling. 

Darling started with me going door to door around Miami Beach, but I wasn’t making any sales. Then, I attended an event with a soon-to-be client. There, I was told that I should become an escort instead of working in tech because “they make good money.”

I took what the woman told be to heart, and realized that my brand and what I was selling weren’t specific enough.

I decided to re-brand Darling like an escort service, and to focus on seduction in our marketing.

I suppose this worked out because we began to grow, and face “new problems.” I love marketing because it encourages us to rethink what we value as 1st world consumers. It brings to light the reality that we’re all animals, and we’re all susceptible to seduction. I love Darling because it allows me to merge a feminine take on marketing with creativity. We bring fantasies to life everyday, and help prospects see beyond the literal product or service – to the unique solution being offered by each of our clients.

Meet Our Founder

I’ve gotta be honest with you, I’m not good at much. Over the last few years, I’ve failed 10x more than I’ve succeeded. But I guess that’s the journey of an entrepreneur. As Albert Einstein says, “You never fail until you stop trying.” That’s the motto I’ve tried to live by – along with “If it doesn’t make money, it’s art”. This train of thought has helped build Darling to what it is today because SEO & digital marketing are still very gray areas, without many rules or beaten paths to success.

I’m very bad at a lot (especially hand-eye coordination in sports), but have found my calling in merging 3 of my strengths together:
<>

SALES

CREATIVITY

SEDUCTION

In 2013, I earned a degree in International Business. After working as an event planner for several months, I started a food blog. I’d always enjoyed sales & creativity, but married a “techie” right out of college, so blogging became my new passion. As my blog was just taking off, I had the opportunity to audition for a cooking show and was cut in the 5th round just before filming.

By that time I was already “bit by the bug”. 

I contacted a manager out in Hollywood and he convinced me to give acting a shot. After I had appeared on several commercials for brands like McDonald’s, Chevy, Ebay, Nutri Ninja, and HOKA – and shows/movies like Modern Family, Fuller House, 2 Broke Girls, True to the Game, and Straight Outta Compton… I was tired of barely making ends meet. I decided to move to Miami and focus on sales & blogging.

I met a plastic surgeon and sold nearly $1 million in Brazilian Butt Lifts on a 1099 contract. I had no clue how to operate a business, but wanted to combine my sales & marketing abilities with my husband’s SEO knowledge (he had been working for himself for years already) – so I opened Darling. 

Darling started with me going door to door around Miami Beach, but I wasn’t making any sales. Then, I attended an event with a soon-to-be client. There, I was told that I should become an escort instead of working in tech because “they make good money.”

I took what the woman told be to heart, and realized that my brand and what I was selling weren’t specific enough.

I decided to re-brand Darling like an escort service, and to focus on seduction in our marketing.

I suppose this worked out because we began to grow, and face “new problems.”

I love marketing because it encourages us to rethink what we value as 1st world consumers.It brings to light the reality that we’re all animals, and we’re all susceptible to seduction.

I love Darling because it allows me to merge a feminine take on marketing with creativity. We bring fantasies to life everyday, and help prospects see beyond the literal product or service – to the unique solution being offered by each of our clients.