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91% of women feel misunderstood by marketers

Women love spending money on products & services they care about…

  • Purchasing power ranges from $5 trillion to $15 trillion annually(Source: Nielsen Consumer, 2013)
  • Women purchase 50% of traditional male products like cars, DIY home improvement products, and electronics. (Source: Andrea Learned, “Don’t Think Pink”)
  • Age 50+ American women are the healthiest and wealthiest generation to date. (Source: Demographics by Mark Miller)
  • 74.9% of women are the primary shoppers for their households (Source: GFK MRI, Survey of the American Consumer, 2011). 

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