What Is SEO?
Simply stated, SEO (search engine optimization) is the process of getting your website, social media page, YouTube video, or any other web property to show up on the first page of Google. This results in thousands, and in some cases millions more people finding your website.
The strategies and techniques that are used in order to move your site to the first page is what’s referred to as search engine optimization. The purpose of SEO is to get more visitors to your website which will lead to your business making more money.
Imagine how it would effect your business if an extra 1,167 people saw your website every month. If your website didn’t convert very well, let’s say 3%, you would gain 35 new customers every month. What kind of house would you live in if your business gained 35 new customers each month? What kind of car would you drive? How would your relationships benefit?
But Why SEO?
Getting on the first page of Google organically is unlike any other marketing strategy. There are several benefits that are exclusive to SEO. Most methods of getting new customers for your business require you to continually pay for leads. With SEO, that’s not the case. Our client’s favorite benefit is the fact that you don’t keep paying us after you are on the first page and happy with the traffic you’re receiving. When you work with us, you’re investing in a solution that will generate new customers for your business for a long time.
Another great reason to love search engine optimization is the highly targeted traffic that will go to your website. These are people with buying intent. We will help you pick out keyword phrases that are specifically aimed at attracting buyers to your website. With social media advertising, you’re advertising to people who are just shooting the breeze with their friends. With SEO, you are getting people to your site who are in need of your service. It’s a world of difference.
Get More Customers
We will take care of your East Coast SEO needs. You’ve come to the right place if you are looking to expand your business. We will get your website in front of thousands of people who are looking for your service. We just need to collect some information from you that will allow us to optimize your site and build authority. You won’t have to do anything else but sit back and watch droves of new customers some to your business.
Generally, that’s how SEO works from a zoomed out view. In reality, we will be doing a lot of work on your site and around the web to boost the authority of your site. It’s not an instant process and requires specialized knowledge. Many people have tried to take shortcuts and end up de-indexed from Google. If you are looking to grow your business, you do not want to get on Google’s bad side.
Search engine optimization is a beautiful thing because it is an investment, not just an expense. It’s a long term solution to your problem of getting in front of more potential customers. Once you are ranked on page one for a specific phrase, you stay there for a long time until something drastically changes.
That means you don’t have to keep paying for SEO once you’re happy with where you are ranking. With other methods of getting new customers, you have to keep paying to get traffic to your website. That’s just one of the many advantages of SEO.
SEO save business owners a bunch of time. You no longer have to worry about getting new leads or setting up ads that convert. Once you’re on page one, you’ll have a steady stream of leads flowing to your website. You might develop some other problems that you haven’t thought of like: how can I scale faster to handle all of these customers, what should we do with the extra cash we have now, or which country should we visit next?
In all seriousness, some businesses are not ready to scale. If you do not have systems in place to handle a steady stream of new customers, then getting on page one will more than likely break your business. Being out of stock or having slow customer service often leads potential customers to your competition. The good news is, it will take several months before your business is firmly planted on the first page. During those months, you’ll have time to get your business ready to scale.
If you already have systems in place that will allow you to handle an extra load of customers, great! You are ready to get ranked in the search engines. People underestimate the problems that having too many customers can cause and I don’t want you to do that. Even though it’s better to have too many customers than too few, having too many customers will lead to some negative experiences for you and them.
The importance of social media engagement is usually underestimated by business owners. Have you been neglecting your social media accounts? Do you have multiple, active social media accounts?
Answering those questions can feel like a cold shower. I hope you have been nurturing your followers and have an engaging social media account. If not, start today. Not only do consumers make buying decisions from social media influences, Google makes ranking decisions based partially on social media engagement.
Do you think Google will rank the website that goes along with the most popular Facebook page in its respective niche? Yes, I think so too. If you have been neglecting your social media presence, we can help.
We build social media accounts that are optimized for SEO. Your socials will be ready to rank on the first page of Google. We also provide social media management services. These two services are offered seperately but you will get a discount when you buy them together.
Page One Results Guaranteed
We will get your business on the first page of Google, that’s a guarantee. Google is not a person, it’s a robot that operates on an algorithm. All algorithms boil down to basic math. Yes, their algorithm is relatively complex but we have observed and tested all of the major factors. Surprisingly enough, social media is actually a large factor.
We have developed a formula for reaching page one that has been time tested. No matter how many times Google updates their algorithm, certain methods will still work for getting you on page one. Our formula will work for a long time to come because it’s based off how the internet works. Certain elements are crucial to how the internet and search engines operate, and we capitalize on those elements.
We know that if we keep working our formula, you will complete your journey to the first page of the big search engines. After all, it’s just basic math!
When you fill out our discovery form, we will send you a video analysis of your site. As long as your site has not been penalized by Google, we will be able to get you on the first page. If it has been penalized by Google, that’s a whole different ball game.
We build websites that are optimized for SEO. Basically, that means your website will be in marathon runner shape by the time we deliver it to you. It will be ready to compete in the race to page one. There is something fun about helping a business get an online presence. We feel it’s our duty to help good businesses get more customers, and that starts with having a web presence.
By getting online, your business will be visible to millions of potential customers. Even as a brick and mortar store, having an online presence often leads to great things. When people want something, they search online first even if they’re looking for a local service.
The days of Yellow Pages are coming to an end. One day it will be completely obsolete. The youth of today don’t even know what Yellow Pages is or how important it used to be. Even senior citizens are turning to Google when they need to find a service or just a phone number.
If you do not have a website already, now is the time. Google loves old sites so it would be best for you to get your website up ASAP so it can start aging into a mature site. Search Engine Optimization or SEO, is the process of getting your website or social media account to show up higher in the search engines. This allows your website to be found with relative ease. Most of the time consumers search phrases like “Personal Injury Lawyer Los Angeles” and not a specific lawyer’s name. With SEO, the lawyer’s website will not only show up for its name and title, but also keywords potential customers are searching.
Frequently Asked Questions
The services we offer are on the cutting edge of the SEO industry. At The SEO Duo, we take pride in our ability to meet our East Coast SEOclients’ needs effectively and efficiently. We guarantee first page results. If you’re not on the 1st page within the estimate we give you, we’ll keep working until you are, for free. That means there is no risk to the client because you will get exactly what you paid for.
We are open to applications from anyone, but we typically work with high ticket item business owners. We do this because, when we bring you a couple new customers a month, it covers the cost of your SEO and more. When we start getting you double digit customers per month, it pays off tenfold. If your business only makes $25/customer, it will take longer to get an ROI. We are able to get an ROI very quickly for high ticket item businesses.
Where should I start?
The best place to start is on your social networks. Get your Facebook, Twitter, Pinterest, Google +, and Instagram up to date and active. You could even start a Youtube channel, but that might be kind of difficult for businesses without a lot of video footage. We create professional trailers for our clients to help them get started on YouTube.